PRIVACY POLICY

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://purelayer.co/ (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information”.

We collect Device Information using the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
• “Log files” track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information to the extent our payment processors provide and in accordance with their policies. We do not explicitly store any credit card information except the last few digits of your card to help identify the card used. This information cannot be used to make transactions. We also collect other information such as your email address, phone number, and home address. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

• Communicate with you;
• Store information for accounting, tax, and legal purposes;
• Store data in accordance with applicable U.S. privacy laws and regulations;
• Screen our orders for potential risk or fraud; and
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store—you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site—you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or otherwise protect our rights.

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at:

http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

SMS & EMAIL MARKETING

Upon your purchase or subscription to our mailing list, you may receive email communications and SMS promotions as part of our marketing. You may opt out or unsubscribe at any time. SMS communications may require a separate unsubscribe request. You will only receive these communications after making a purchase or subscribing to our mailing list. We do not sell your personal information to third parties.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we receive a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a European resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated, or deleted. If you would like to exercise these rights, please contact us using the contact information below.

Additionally, if you are a European resident, we process your information in order to fulfill contracts we may have with you (for example, if you place an order through the Site) or otherwise pursue our legitimate business interests listed above. Please note that your information may be transferred outside of Europe, including to Canada and the United States, where our website hosting platform is based.

CHILDREN'S PRIVACY

Our Site and Services are not intended for children under the age of 13, and we do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us so we can promptly remove the information.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. We will delete or erase your information where required by applicable data retention laws.

SECURITY

We take reasonable precautions to help protect your personal information. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security. We recommend that you do not send sensitive or confidential information through unsecured communication channels.

CHANGES

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have any questions or would like to make a complaint, please contact us through the Contact Us page on our website.